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Saturday, 17 November 2012

Lazy weekend? How's about a Norwegian romper suit?

Sorry that title is wrong on so many levels but..... It is wet (i mean torrential rain wet!), cold and stormy oitside so maybe this post is rooted in a deep set cultural need for comfort?

I like to think I keep up with fashion trends (especially with a very fashion conscious PR daughter around), but I must admit that this one has passed me by.

The onepiece, a sewn together hooded sweatshirt and jogging trousers, characterised by a long zip all the way up the front is apparently the latest fashion must have in Beverly Hills. You can buy them from the store on Robertson Boulevard, opposite Chanel no less, as well as from stores in London, Berlin, Oslo and Stockholm!

A one piece here in Norway is basically a boiler suit worn by children and adults who work and play outdoors in all weathers (kindergardten teachers have one for each season!). They are warm, waterproof and one of the least sexy but most useful things I have ever worn!

Well, three Norwegian guys have taken the idea and developed a brand OnePiece (www.onepiece.no) selling what the Americans might brand leisure wear! Aparently even the guys who developed the idea acknowledge they wouldn't be seen dead wearing one of these suits outside the house when at home in Norway, but in LA anything goes and people don't seem to mind dressing up in oversized baby romper suits!

Apparently the brand started in 2007 but folded after 18 months. The guys though were so convinced of their concept that they managed to pull in creative assistance from ACNE and Tommy Hilfiger to relaunch the brand. The idea is that the romper suit for men and women should be part of our relaxed weekend lifestyle, you know, the days where you hardly get out of bed, watch TV, play computer games and just doss! I suppose you need something to wear whilst doing absolutely nothing!

Or is it a controversial nod to what has been dubbed 'Peter Pan syndrome'  - never wanting to grow up and reaching back to your stress free, no responsibility, I want it now, childhood days? Great wardrobe addition for those who like to dress up in baby clothes also known as adult baby syndrome or paraphillic infantilsm.

Whatever it is, I love their youtube campaign to send a tailormade onepiece to North Korea's new dictator Kim Jong Un http://www.youtube.com/watch?v=6bL0llIw87E Priceless!

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